from hair in the nation change Wei and Chinese light industry associately will sponsor, Chinese leather association contracts for job of"2005 leather profession economy circulate circumstance and leather sign the brand release meeting" hold in Great Hall of the People, the Sen reaches, Kang Nai etc. deeply be subjected to brand of consumer's fancy to with one action win "2006 Chinese leather leading shoe king" title, in addition, "2006 Chinese leather shoe king", "2006 Chinese leather shoe", "2006 Chinese leather dress king" and"2006 Chinese leather pack", "2006 Chinese leather sign fur-lined jacket Qiu 's king" and"2006 Chinese box of wrap 12 strong" also spends to fall it a lord respectively.The concrete list can ascend a Chinese leather net(www.leather.com.cn) search.
our country have become a big generally accepted world leather country
nation develop to reform the Wei economy movement bureau pair bureau chief's cow found a nation to point out, the national scale above business enterprise produces light Ge 550,000,000 square meters in 2005, the shoes is 2,530,000,000 pairs of, the wallet(bag) is 550,000,000, Ge skin the clothing is 66,400,000, difference together compare increase 19%, 14%, 3% and 3%.The our country raw material skin resources, leather product yield, exit all before the row world Mao, have become generally accepted world leather to produce a big country.
the business enterprise pay attention to science and technology innovation and product quality more, brand consciousness continuously strengthens.Close the end of 2005, the whole professionses have already had the product of 23 system Ge group leader business enterprises to acquire "the leather sign ecosystem leather" use qualifications, more than 400 shoeses, fur-lined jacket and skin have a product to acquire "leather sign" proof trademark.Our country leather, furriery and it the product(shoes, leather and Qiu Pi's clothing, box pack etc.) quality widespreadly attain above level of the file in the nations, the part of light Ge approaches international advanced level.The Sen reaches, Kang Nai, Ao Kang, once 100 beautiful etc.s criticize a well-known brand business enterprise to pass to establish a brand monopoly store and carry out with international famous brand to sell a resources share and expanded a product market and extended popularity.
implementation"leather sign" obtain a stage achievement
"leather sign" is the excellent community of Chinese leather profession, it is a kind of symbol of quality, and wearing hanging "leather sign" not only means the product to have high-quality quality and has good after-sales service system at the same time.Chinese leather association with third square's fair position, undertake to evade to the consumer of joint liability, reduced the consumer's shopping risk, strengthened to consume confidence, got society and the consumer's approbation.Currently, whole country's wearing the business enterprise of hanging"leather sign" product has already had more than 400 houses.
according to the rules of leather sign stand rule , Chinese leather association recommends the row head of products, such as shoes and fur-lined jacket...etc. toward the society every two years business enterprise also give title of honors like"Chinese leather shoe king and shoe" and"Chinese leather dress the king and pack",etc.These business enterprise, not only become the representative of excellent brand on the market, and the oneself also got a rapid development and contrasted with 1995 in 2005, shoes seniority fore 20 business enterprises, its average yearly production, average year sales income, average year of profit margin etc.s all have more significant growth.
at the same time, "leather sign" work develops, for the country the house class brand judged and decided to lay good foundation.Such as initiate in the shoes profession of 7"Chinese famous brand" product, 6"famous trademark" product initiate, initiate of 17"the nation doesn't need check" the product is all product that comes from "leather sign" row head business enterprise.And these are deeply subjected to Chinese brand that the consumer likes and not only sing leading role in the local market, but also successively walk out to expand an international market by different form, or open a monopoly store, or procure management, or cooperate of mutual benefit, or investment setup etc., the Kang Nai and Sen reaches, Ao Kang, admire Chinese fir etc. have already had small reputation in the international market and set up the good image of Chinese leather profession excellent brand in the overseas.
